20 year-old male model Andrej Pejic is the new face (and body) of Dutch brand Hema’s new push-up bra line, proving that the company’s bra’s can offer the effect of a nice bust even to… well, male-flat chests. Andrej and his very feminine features have been gaining a lot of popularity lately – proof: in 2011, he ranked as no. 18 on the models.com Top 50 Male Models list and, ironically, he was ranked no. 98 in FHM magazine’s 100 Sexiest Women in the World in 2011.

As for looking the part (aka similar to a skinny female model), Andrej admits that he ‘can’t eat much’:

“Let’s be honest. You can’t eat much if you want to do this. To do womenswear I have to be disciplined. My waist has gone from 29 to 25 inches, my hips are 35 inches.”

… says Andrej.

I must be honest and say i struggled to find the pics of Andrej where he modeled as a man but here are the two pics.